A logo is a perspicuous glyph or symbolic, identifying mark that conveys origin, identity, or ownership. The main function is to elicit recognition. The object of a logo is to act as a mnemonic device and identifier, to communicate a desired thought or feeling, and to generate a desired emotional response. A thought-provoking logo design can strengthen your brand image and corporate identity, giving you a psychological advantage over your competition. Your logo is the core of your corporate identity, defining and symbolizing the character of your company or organization. (http://www.logodesignsource.com/types.html)

There are four types of logos: Iconic/Symbol Mark; Letter Mark, Word Mark, Combination Mark

Students are to create a symbol mark that represents who they are in a visual language. No text is allowed. Symbol Marks are compelling yet uncomplicated images that are emblematic of a particular company or product. In this case, they will represent the student. They use imagery that conveys a literal or abstract representation of you or your organization. Symbols are less direct than straight text, leaving room for broader interpretation of what the organization represents. In order for a symbol to be a truly effective logo, it should conform to these maxims:

Instantaneously recognizable.
Clarity when reproduced in small sizes.
Can be illustrative in nature, either concrete or abstract.

Please post your completed project to www.behance.net first, and then copy the image url and post it below.

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graded 9.13.17


We are a California Partnership Academy at Canyon Springs HS in Moreno Valley, CA and our career focus is in the digital arts!



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